Intuit QuickBooks are the world’s number one accounting software for small businesses and the company’s logo will feature on the Club’s home and away shirts during the 2015/16 and 2016/17 Barclay’s Premier League campaigns.
The two-year deal is thought to be worth in excess of £5m and is significantly improved on the previous arrangement with Dafabet.
West Brom were sponsored by the company last season in a deal that saw them net £1.5 million, but Villa’s return will be much greater.
The Birmingham Mail reports that the deal was for one season only with the option of a second season but that option expires at the end of this month.
Charlie Wijeratna, Aston Villa Chief Commercial Officer, said: “We are delighted to welcome QuickBooks as our main club partner. We will be proud to have on our shirt next season a major US brand that has ambition to grow in Europe and Asia.
“I know the team here at Villa will be working hard to combine the marketing capability of QuickBooks with the Aston Villa brand and the reach of the Premier League. We hope and expect it to be the start of a great partnership that will enhance both brands significantly.”
Rich Preece, Vice President and Country Manager, Intuit UK, added: “We’re absolutely delighted to become the main club partner of Aston Villa, one of the best known teams around the world.”
“As well as possessing an enviable history, Aston Villa has major growth ambitions which mirror our own. We’ve been incredibly impressed by the set-up here and see the Club as a perfect partner to grow the QuickBooks brand in the UK.”
The new home and away kit will be unveiled early in July.
Image: Football stadium via Shutterstock