Snoop Dogg to sue Pebst beer for unpaid endorsements

As part of a three year deal which was signed in 2011, Snoop Dogg was to receive a portion of the sale of the brand if Pabst sold its Colt 45 malt beer line before January 2016.

In a lawsuit filled in Los Angeles, the rapper is believed to be looking for 10 per cent of the net sales paid to Pabst for that particular beer line.

Pabst beer was to be bought by entrepreneur Eugene Kashper and investment firm TSG Consumer Partners, and the deal was finalised in November.

Although no purchase price was announced, Snoop Dogg’s lawyer, Alex Weingarten, states in the lawsuit that Pabst beer was sold for $700bn, (£455m), according to AP. The sale price of the beer was not disclosed.

Part of the contract Snoop Dogg had with Pabst beer, saw the rapper pocket a payment of $250,000, and another $20,000 for every 10th mention he made of the beer on social media, TV or during concerts.

Pabst have released a statement saying that it has not been contacted by the rapper or his representatives regarding any claims.

The Associated Press was quoted in the statement saying ““We are investigating the matter and would be happy to talk to Snoop or his representatives to try and get to the bottom of this”.

Snoop Dogg also has a number of other business interests, with investments through his Casa Verde vehicle, as well as joining a $10 million fundraising by Eaze, a cannabis delivery service.

image: Snoop Dogg via Shutterstock