Andy Preston explains why cold calling is such a big issue for many…..and why vital first stages should be completed before a cold call is made….
Category: News
The latest news affecting small and medium sized (SME) businesses in the UK
How hard should you fight for your ideas?
With the Clegg-Cameron coalition finally upon us, there is one thing even entrepreneurs can learn from this – how you too can feel strongly about something and go on to influence others by sharing your potentially game changing ideas in a way that everyone wins!
PR and marketing are great, but don’t forget cold-calling
I was chatting with 4Networking’s director of strategy, Tim Johnson, yesterday evening about what has made 4Networking what it is, four years on from launching. So what is it?
Prepare for cutbacks if you have public sector contracts
Companies with public sector contracts are being urged to prepare for inevitable cuts so that they can avoid the risk of having, possibly immediate, financial problems as Chancellor George Osborne prepares for the deepest public sector cuts Britain has seen post the second World War.
The six rules to making healthy profits
Tens of thousands of small businesses are only one step away from making more profit than their rivals, new research by Warwick Business School suggests.
Has the ‘tax man’ become the UK’s largest bank?
Company insolvencies have decreased in the first quarter of 2010 by 8.4% bringing the 12-month figure to a total of 4,082, a decrease of 17.8% year-on-year. But the figures could be hiding a secret tsunami of corporate failures, with HMRC being treated as a lender of last resort rather than a tax collector, but now as HMRC increasingly flexes its muscles. We spoke to Steve Clancy, Partner at MCR Tax Arrears Solutions, a specialist in this area for his opinion.
Top tips for developing an effective digital marketing strategy
Whether you’re considering paid or natural search marketing, display ads, sponsorship or online video, social media marketing or contextual advertising, the important thing is to find the channels that provide the highest return on investment for your business.
As businesses strive to beat the competition for the number one spot in the search engines, increased emphasis is being placed on search marketing to achieve it. However, the key to success online is to develop a holistic digital strategy that can do this and much, much more.
The price of happiness? £40k per year say bosses
What gets you going? What motivates entrepreneurs to start and build a business from scratch? It isn’t the money according to a new survey findings
VAT ‘will rise’ to 20 percent
VAT is set to rise under the new coalition government, according to a survey of influential economists.
The business reaction to the new government
We have spoken to leading entrepreneurs and commentators within the British Small & medium sized business community to get their thoughts and reaction to the new Conservative & Liberal coalition government.
David Cameron is the new Prime Minister
David Cameron has become the youngest British Prime Minister after Gordon Brown resigned bringing to an end 13 years of Labour rule. But as the government is, it appears, to be a coalition with the Liberal Democrats where does this leave the manifesto plans related to business?
Social Media… getting started
Over recent years social media has transformed the way we communicate, bringing people together and giving businesses the opportunity to open up a dialogue with their customers in new and innovative ways. This massive shift has taken the marketing world by surprise, opening up new opportunities, as well as posing new challenges.
Workers turn to the internet for election news at their desk
Workers are flocking to the internet to keep up-to-date with the activities surrounding the ongoing general election process, with one ISP claiming they are seeing a 400 per cent increase on normal online activity.
A long goodbye
James Max on Gordon Brown still being in denial. Denial that although he has the second biggest number of seats, he and his party lost this election. When I said that bigot meant Brown Is Gone On Thursday, I didn’t say which Thursday.
Business gives resounding backing to David Cameron
The Business Matters poll, run over the past four weeks with our partners Trends Research, has seen UK business owners give a huge backing to David Cameron with over half of those that took part voting for the Conservative party and resigning Gordon Brown’s Labour party to third place.
