New drink on the block wins £50,000 Crowdfunder Award with VOOM 2016

Virgin Media Business #VOOM 2016 Live Finale at ITV Studios, London, Britain on 28 June 2016

What A Melon raised over £60,000 while taking part in VOOM as Virgin Media Business partnered with in 2016 to enable pitchers to crowdfund at the same time as gaining votes to pitch to Sir Richard Branson.

In total, businesses taking part in VOOM 2016 raised over £700,000 and a panel of five judges took on the task of deciding which of the pitchers raised the most would win the Crowdfunder Award.

Rob Love, Chairman of Crowdfunder said: “What A Melon is a perfect example of a start up business working with the crowd to launch their product. They are really exciting and we know they are going to go out there and VOOM. They pulled out all the stops with an incredible, innovative campaign and they’ve got great marketing ambitions. Everyone is going to hear a lot about this business.”

Scott Wilkinson, Head of Virgin Media Business VOOM 2016, “VOOM is all about the search for the best business talent the UK and Ireland has to offer. By bringing crowdfunding into the mix, we know that this year, everyone is a winner. Not just for gaining votes and brand awareness, but funds and crowd validation. We’ve already raised over £700,000 for crowdfunding projects with #VOOM, and this is just the start. What A Melon have led the charge, and we can’t wait to support them as they start this incredible entrepreneurial journey… What A Melon…. What A Winner!”

Alongside winning a £50,000 pledge on top of their VOOM 2016 crowdfunding campaign, What A Melon will also benefit from an unrivalled support package from global outdoor advertising agency, JCDecaux.

Maria Clarke, JCDecaux Director of Business Development, and judge of the Crowdfunder Award added, “What A Melon are a bold, bright brand and we are delighted to welcome them into the JCDecaux family to drive their brand and scale their business.

“They are a fabulous example of an entrepreneurial company; working incredibly hard throughout the Virgin Media Business VOOM campaign to showcase their business and raise both public support and funding.”

Olly Bolton, Founder of What A Melon, speaks out about the VOOM Crowdfunder Award win: “Crowdfunding in #VOOM has been amazing. We’ve raised a lot of money, grown our customer base, boosted awareness and audience engagement. It’s been a massive win, and we are definitely going to crowdfund again.

“This prize is incredible, we’ve opened up even more opportunities through #VOOM than we’d ever imagined, including working with some major brands on product distribution.”

The Crowdfunder Award was judged by a strong panel of crowdfunding, marketing and business experts, including Scott Wilkinson Head of VOOM 2016, Mei Shui, MD of Virgin Start Up and Darren Upson from XERO alongside Maria Clarke, from JC Decaux and Rob Love, Chairman of the UK’s largest crowdfunding platform, Crowdfunder.