Michelin Acquires Bookatable


Bookatable, with its head office in London, UK, is the European leader in the online restaurant reservation market with more than 15,000 establishments using its service, and more than 34 million covers booked online and dined in 2015 in Europe.

Michelin commenced a multi-year partnership with Bookatable in March 2013, which allowed it to incorporate Bookatable solutions into the MICHELIN Restaurants offer – both via the web and through mobile applications. In addition to giving it a presence in many European countries where Bookatable is already established, this acquisition strengthens and accelerates the development of Michelin’s technology platform for online restaurant reservations. It will enable it to develop both the quality of service offered to customers and new services in the future.

With this acquisition Michelin is able to capitalise on its traditional experience in the restaurant industry and become the leader in the online restaurant reservation market in Europe. Michelin will be able to roll out its offering in new countries in the future – in particular in the Nordics.

With its focus on mobility, Michelin is now speeding up its growth in travel assistance services by offering customers a unique mobility experience with high added value products and services. The association between Michelin, the world restaurant guide leader with its MICHELIN guides, and Bookatable, the European leader in the online restaurant reservations market, helps restaurateurs develop their business by offering new solutions and makes it easier for consumers to book.