Community groups and businesses in Broadstairs, Ramsgate, Margate, Folkestone, Dover and more are being invited to bid for a share of the investment which has been released today.
The funding is available throughout the UK over the next four years to support plans to reel in jobs and revitalise much-loved seaside areas.
Since 2012, the government has invested over £120m in seaside areas through a dedicated Coastal Communities Fund, and analysis has shown it to be money well spent with every £1 invested having the potential to create an up to £8 boost to coastal economies.
Similar investment has been made across the county’s coast, with Folkestone in particular benefitting from a number of projects backed by private investor Sir Roger De Haan.
Communities secretary Greg Clark said: “Our Great British Coast has enormous economic potential and we are determined to see it thrive all year round.
“That’s why today we’re investing £90m in exciting new business ideas across our much-loved seaside areas – bringing not just a wave of enthusiasm but also creating thousands of good new jobs too.
“And with grants of up to £4m each available, I’d urge our coastal entrepreneurs and communities to get involved.”
Communities minister Mark Francois, who last week visited the area, said: “Over the past few years we’ve seen a sea-change in investment across our Great British Coast – with today’s £90m building on the £120m we’ve already pumped in.
“This money is all about generating jobs and boosting businesses, so if you’ve got a good idea we want to hear from you.
“We’re rightly proud of our country’s seaside past but this new money means that we can also look forward to its bright future.”