The Apprentice star has been hired by David Cameron – as a member of the House of Lords. David Cameron hopes that Brady, who was appointed managing director of Birmingham City Football Club at the age of 23 by after persuading the club’s owner David Sullivan to employ her, and is now vice-chairman of West Ham United, will burnish his credentials among female voters and the business community in the run-up to the Election.
Brady is also director of a number of companies including Sir Philip Green’s Arcadia group and Syco, Simon Cowell’s production company.
Her appointment to the upper house comes just five months after she received a CBE at Buckingham Palace for services to entrepreneurship, and less than a year after she became a Government business ambassador and it is expected that her appointment will be announced along with two dozen new peers within the next fortnight.
Another candidate rumoured to be joining Brady in the Lord’s includes former Marks & Spencer boss Sir Stuart Rose. Sir Stuart, 65, was knighted in 2008 and quite M&S in 2011.
