Calling bright sparks: search is on for UK’s most innovative start up

The competition has been created by Startup 4 Startups, a network of partners that together will provide a 360-degree business incubation service to get the chosen business off the ground, including sales strategy and support, financial advice, resourcing, marketing and PR.

The competition launches online on 1st March and closes on 31st March 2013. Shortlisting will take place in early April, and ten budding entrepreneurs will be invited to London to pitch their idea for a business venture to a judging panel of partners from Startup 4 Startups.

Entrants are invited to put forward ideas for any category of business. There are no restrictions on the concept, as long as it is completely original, feasible and unbranded. Judges will also looking for sustainability and an entrepreneur that demonstrates a clear vision and a distinct understanding of the target market.

“We know exactly how challenging starting a business can be, through doing it ourselves and helping many clients get their ideas off the ground,” commented Emeline Wraith, founder of Startup 4 Startups and MD of Float your Goat. “The country is full of wannabe entrepreneurs who have great ideas, but might lack the commercial savvy to bring those ideas to market. We want to demonstrate the development of a startup from inception to launch, by taking one of those fledgling companies and making it fly.”