For 26 per cent of small businesses, the cost and complexity of getting through customs is the main obstacle to exporting. However according to Royal Mail’s International Delivery Matters reports, many international orders from outside the EU fall below the minimum price threshold at which customs duties are chargeable.
Other reasons given by small business owners for avoiding exporting were a lack of knowledge of the market and language barriers.
But the research shows that those who are not selling overseas are missing out. Among the 40 per cent of business who sell internationally, just over a quarter of their sales this Christmas are expected to come from international orders.
It also found that 35 per cent of small businesses believe Europe holds the most potential to generate new sales for their business. Looking further afield, 28 per cent believe the USA and North America hold the most potential.
Small town, big dreams
A further look into the export aspirations of UK small business owners found that 10 per cent are currently selling to customers within the EU and would like to seek more opportunities to sell to non-EU customers. 15 per cent said they sell outside the EU and would like to seek even more opportunities to sell to non-EU customers.
While domestic online marketplaces are popular among small business looking to grow their UK customer base, only 25 per cent of small businesses look to international marketplaces to grow their sales potentially missing out of the huge sales potential they offer.
Jim Shaikh CEO of Yoomi, manufacturer of self-warming baby bottles said: “Expanding internationally was a no-brainer for us. The UK market for our product is very mature and we found that expanding abroad was the logical next step and the only clear way for us to achieve solid growth.”
Royal Mail’s top tips for businesses wanting to sell internationally
- Research the market – be committed as a lot of businesses end up being incidental exporters
- Consider online marketplaces –Royal Mail’s storefront on Tmall global is a great way to start selling to Chinese consumers
- Research the delivery preferences of online shoppers in the market you plan to sell in – Royal Mail’s International Delivery Mattersreports are a good source of information.
- Consider using international tracking and signature services when shipping your products: this gives customers confidence to shop with you
- Give it a go: it’s easier than you think and the rewards can be huge
Roger Morris, Head of Royal Mail Parcels said: “Getting started as an exporter can be daunting. We have taken significant steps to help businesses looking to start exporting, from in-depth research into international markets, to enhancements to our international products. We believe that international is just another postcode. We work with businesses to establish reliable value for money services.”
