Young drive online rise for newspapers and magazines

news websites

Younger readers buying online subscriptions to newspapers and magazines have helped boost digital publishing sales.

Revenues increased by 31.9 per cent to £152 million in the first quarter of this year, compared with a year ago, according to an index from the Association of Online Publishers (AOP) and Deloitte.

The majority of revenue came from display advertising, rising by 4.7 per cent to £53.6 million. Revenue from subscriptions, though, jumped 48.8 per cent to £33.3 million.

Dan Ison, lead partner for telecommunications, media and entertainment at Deloitte, called the subscription revenue growth “staggering” and a “clear sign that the industry may be building back stronger” after the pandemic’s impact. In the first quarter of 2019 before the pandemic it had risen by 4 per cent.

He said that data from Deloitte’s research into digital consumer trends found that consumers aged 18 to 24 are the most likely to have access to a paid news-site or magazine subscription.

“Galvanising loyalty particularly among this age group should remain a key priority for publishers,” he said.

The AOP represents digital publishing companies, including Capital Business Media, publishers of Business Matters.

The report involved 16 publishers, including business-to-consumer and business-to-business operations.