How did Twitter get so big?
Which company’s idea originated because the founder was forgetful? And which digital start-up’s website was worth over $1 billion dollars in just 16 months? Discover what it is that make entrepreneurs succeed with these fascinating and inspirational profiles that reveal how an idea became a profitable digital business.
Whether you’re simply fascinated by how digital businesses are started, or you’re an aspiring entrepreneur who wants to find out how others have gone about starting their own business, How They Started Digital is for you.
The result is a book which has far more detail about how people turned ideas into digital startup businesses than any other book on the market, other than a specific biography all about one business.
It is obvious that How They Started is the result of a substantial amount of research, even talking with the founders of the digital business. Based on a deep understanding of business and the questions that entrepreneurs ask.
David Lester has ensured that there are good answers to these questions in the businesses profiled in How They Started Digital. A jargon-free, easily readable series of stories of the greatest digital entrepreneurs of today, each business profile in How They Started Digital reveals:
- What that one important idea was
- How they chose their name
- Where the funding came from and how they got it
How they overcame any obstacles to success If you’re fascinated by digital businesses or have ambitions to be the next James Caan, How They Started will give you inspiration and an insight into the business ingenuity of digital startups and entrepreneurs.
Most of these businesses have revolutionised our commercial and social landscape. All of them started with just a really good idea. Find out how that good idea turned into a great one.
Paul Jones
Harvard alumni and former New York Times journalist. Editor of Business Matters for over 15 years, the UKs largest business magazine. I am also head of Capital Business Media's automotive division working for clients such as Red Bull Racing, Honda, Aston Martin and Infiniti.
