Otherwise engaged? Most small business owners take phone calls in toilets

The research, asking microbusiness owners about their phone habits, was commissioned by Penelope, a call handling solution for small businesses

The research goes on to claim that small businesses say that they miss 9 per cent of calls which are about new business and they value a new business lead at £102, so could see the company losing over £3,300 a year each through missed new business calls.

Ed Reeves, co-founder of Penelope and Moneypenny comments: “Today’s findings outline why microbusiness owners are going to such extreme lengths to avoid missing business calls. Put bluntly, a missed call is missed business.

“When it comes to attracting and winning business, responsiveness is everything. A consumer is unlikely to chase a business to buy something from them; it’s far more likely that they will simply call someone else. There are a number of ways that a microbusiness can mitigate against missing these calls – which also means that they can go to the toilet in peace!”