Jaguar Land Rover applies for trademark to the ‘Road Rover’ name

jaguar Land Rover road ranger

The Land Rover and the Range Rover have become synonymous with the UK motoring brand and now another Rover is set to join the family. 

Brands often apply for name trademarks to ensure that potential future branding – or names similar to their other products – can’t be used by rivals. However, as well as ‘Road Rover’ being used in internal communications, it had also been touted as a potential name for a number of previous prototypes.

The name could still be used for Land Rover’s first production EV, which is due before 2020.

It will be a premium electric model aimed primarily at markets such as the US and China.

The first Road Rover is understood to be a Mercedes-Benz S-Class rival in terms of outright luxury and interior craftsmanship but with
 some all-terrain capability. The car will also be tuned 
for impressive on-road dynamic performance, taking advantage of the potential delivered by electric motors.