The recent announcement by The Bank of England’s new Canadian governor, Mark Carney has been causing quite a stir since yesterday. ‘Forward guidance’ is the new mantra for the BoE, with a pledge to keep interest fixed until at least 2016.
So what does this mean for start-ups, small businesses and entrepreneurs? Well on paper, it all seems very promising; Carney’s plans generally seem to propose that now is the time to go ahead with any projects you may have in starting or growing your business as assuming everything goes to plan until 2016 there will be no surprises in investing or taking out a small business loan. HOORAH you may say; so what next?
Well here at Portfolio Penguin, we would like to help you decide, which business book can help you realise your dreams of starting or growing your own business:
Now if you are one of these people who always like to say I have a brilliant business idea or think you have spotted a gap in the market but unsure if and how your idea could become a business then James Caan’s Start Your Business in 7 Days is the book for you. This is a comprehensive 7 day guide to establishing if your idea is a viable business opportunity and will help you put into motion the necessary steps that can help you to determine if you can get your idea off the ground. If you are really thinking of making a dream a reality then find yourself 7 days and see if you can’t be the next big thing.
If you already have a definitive idea and you know your market and audience, then Luke Johnson’s Start It Up will be your all round guide from getting your business off the ground to the general running and day to day tasks involved, providing the ins and outs and high and lows of being your own boss. In a nutshell Management Today says ‘Just buy this book.’
Finally, for all you techies, digital innovators and inventors our final recommendation is Eric Ries’ The Lean Startup. This international bestseller is a new approach to running an adaptable and innovative business in the competitive world of digital and product development. Ries advocates the need to streamline your production process from day one to minimise your costs and failures from the outset. How is this achieved? By focusing on your customers wants and needs rather than be engrossed in your products and their launch.
For a chance to win these 3 books and a whole lot more, check out Portfolio Penguin’s competition. All you have to do is complete a short survey (it shouldn’t take more than 5 minutes) and you could be in with a chance of winning a brilliant bundle of business books. Follow the link here http://po.st/Portfolio
