John Cleese helps make video learning affordable for SMEs

The new ‘SME licence’ allows businesses with less than 250 employees to download Video Arts training films covering subjects such as coaching, customer service, teamwork, leadership, performance management, change management, managing people, finance and communication.

The selected titles form part of the biggest library of its kind in the world and can be viewed on-demand. Video clips can also be incorporated, YouTube-style, into PowerPoint presentations or emails.

“Video is a very popular training tool because it stimulates, engages and entertains people and it motivates them to think, feel and do things differently,” said Martin Addison, Managing Director of Video Arts. “The price of training videos has put them out of reach for many small companies but this new licence now makes video-based training affordable for everyone. The popularity of YouTube and online video has redefined the way training is accessed and utilised in organisations, creating a whole new market for video-on-demand.”

The licence pricing is based on the number of films and the size of the organisation, for example a year’s access to any five films for a company with 50 employees is £749. The price includes the course leader’s guide and support materials for each film, including presentation slides, workbooks and certificates.

Research by the Chartered Institute of Personnel and Development, the professional body for those involved in the management and development of people, shows that SMEs typically pay nearly 70 percent more than larger companies for their training.

“SMEs have had a raw deal from training providers in the past,” said Martin Addison. “We’re opening up access to our content so smaller companies can benefit from exactly the same high quality training resources that large corporates use but for a fraction of the price. All our films can be previewed in advance and we have a dedicated team to help SMEs find the right video for their needs.”

For a free trial or an online demo of Video Arts’s training films call 0845 601 2531 or e-mail