Time Out Group acquires Kelkoo Select

This purchase follows the company’s recent acquisition of the LikeCube software recommendations business and the integration of its North American counterpart, Time Out New York.

Kelkoo Select was established as a standalone business venture by Kelkoo, the shopping and travel comparison website, to explore the daily deals market. After a short period of transition, it will be integrated into Time Out’s own deals business, launched in May.

The acquisition will form part of Time Out’s transaction business and will widen the range of offers Time Out is able to provide to its growing London audience, which currently stands at 3.3 million unique users.

This further consolidates Time Out’s position as a digital media group prior to a national roll-out in 2012, and brings outstanding purchasing capabilities and services to its UK audience.

Paul Shaw, e-commerce director of Time Out, says: ‘Time Out customers will benefit from the additional breadth of offers that Kelkoo Select can provide, including access to a number of exclusive partnership deals.’

Time Out CEO, David King, says: ‘It’s fantastic to be able to add Kelkoo Select to the Time Out Group offers business. This acquisition enhances our offering to customers and supports us in forming long-term relationships with suppliers, delivering exclusive deals at competitive prices.’

The Kelkoo Select team will report directly to Time Out’s e-commerce director, Paul Shaw, with immediate effect.