WhiskyInvestDirect raises £1m on Angels Den to launch whisky crowdfunding platform


WhiskyInvestDirect was founded by Paul Tustain, the CEO and founder of BullionVault, and ex-Commercial Director of Diageo, Rupert Patrick.

WhiskyInvestDirect offers investors the opportunity to invest in a new asset class that has seen average annual real returns of over 5 per cent since 1980.

The pioneering platform’s aim is to introduce private capital into a capital intensive industry and to provide a new online facility for the Scotch industry to trade and manage maturing inventory.

WhiskyInvestDirect will also build a sizeable inventory of young whisky to underpin the development of its own brands, marketed and sold by a wholly owned subsidiary, James Eadie.

Rupert Patrick, who heads WhiskyInvestDirect, has accumulated 24 years in the whisky business, having previously been a Commercial Director at Diageo. Scotch is a £4.3 billion market and the outlook for the category is positive. Industry experts have commented on the industry’s ‘third golden age,’ and the challenge to every brand owner is to make accurate ten year forecasts and then lay down sufficient stocks to meet that future demand.

WhiskyInvestDirect, having exceeded its £1m target, is now in its stretch funding period, until the end of May with the aim of achieving its maximum target of £2m, which would make it the largest deal in Angel Den’s history.

Image: Whisky by Shutterstock