Sentiment say that they will use the financing to increase investment in its market leading social intelligence and engagement platform, invest in additional sales and marketing resources and expand its global reach.
“Billions of conversations are generated every day in social media. Intelligence into this is critical for organisations, however over the past 18 months we have seen a shift from pure analysis requirements to actual customer engagement,” commented Leon Chaddock, CEO of Sentiment. “By deploying Sentiment companies have recognised they can both generate new business and retain existing customers at scale, providing direct and tangible ROI.”
Sentiment’s SaaS platform provides teams with the capabilities to analyse, drill down and respond in real-time to critical conversations across Social Media including Facebook and Twitter.
The platform is currently used by 200 companies across the globe including Alitalia, Deutsche Bank, The Environment Agency, PR Newswire and Peer 1 Hosting. Sentiment was founded in 2007 and as is based in Farnborough, UK.
In conjunction with the funding, Sentiment announced the appointment of Elderstreet co-founder and managing director Michael Jackson to the Sentiment board of directors as chairman. Michael was previously chairman of FTSE 100 companies The Sage Group plc and PartyGaming plc.
The deal was led by William Horlick of Elderstreet who stated: “Elderstreet are delighted to have invested in Sentiment. We believe their market leading technology coupled with the partnership with Netcall in the contact centre market will help to grow the business rapidly.”
“Our vision has always been to provide organisations with real understanding and value from social media ”, noted Leon Chaddock, founder and CEO of Sentiment. “We are thrilled to be partnered with Elderstreet and Netcall to accelerate this process”
