Other investors involved in the round include Bartle Bogle Hegarty co-founder Sir John Hegarty, BMP co-founder Martin Boase, and former TBWA president Michael Greenlees and Venture Founders, alongside existing backers Frog Capital, Notion Capital and fourteen17.
The company has also announced that it has re-branded and will now be known as ‘Scoota’.
Launched by Tangozebra founder James Booth and TV entrepreneur Torie Chilcott in 2008, London-based Scoota allows advertisers to create, activate, measure and optimise rich media brand campaigns within a single platform.
It intends to use the investment to ramp up its technology and expand into the wider European market.
Scoota’s Booth commented: “At Scoota we’ve spent a number of years solving the technical challenges, allowing us to help the biggest advertisers find ways to engage, inspire and persuade customers more effectively than ever before.”
Chilcott continued: “This investment from the creative industry represents the two sides, creative and tech, coming together to build a better understanding of how we can help brands do great work. That is what Scoota is all about.”
