Peter Simon, founder of Monsoon & Accessorize, invests in Loaf homeware

Loaf has had an impressive start as within just five years of it’s launch it has become the UK’s fastest growing homeware company with average annual sales growth of over 80 per cent over the last three years

Loaf is a one-stop shop for the home offering beds, sofas, furniture and accessories and their USP of offering a no-nonsense ethos including arranging deliveries at a convenient time, installing the new piece of furniture and even taking away the packaging is regarded as part of their success.

It is claimed that Loaf is on track to turnover £20m this year and to grow the brand into a £100m business over the next five years and the company was recently listed as the Fast Track 100’s 40th fastest growing company in the UK

It is intended that Simon’s investment will allow further expansion will allow further expansion in spring 2014 into kitchen accessories and storage, console tables and home office furniture for the first time.