Guardian Media Group takes interest in coding educator Decoded

GMG has confirmed that it has acquiring a 15 per cent holding inDecoded, renowned for their one-day transformative accelerated learning experiences Code in a Day and Data in a Day.

The investment will help accelerate Decoded’s international expansion, and is the latest step by GMG in focusing attention and resources on initiatives and programmes that support its digital-first strategy.

The news follows the announcement last month that GMG has signed an agreement to sell its 50.1 per cent stake in Trader Media Group to its joint venture partner Apax Partners.

Andrew Miller, chief executive officer of GMG, said: “We’re delighted to announce an investment in and strategic partnership with Decoded, which sees us working with an incredibly successful and innovative young business that is closely aligned to our belief in the importance of the digital future and the education required to maximise the enormous opportunities afforded by it.

GMG’s global reach and reputation combined with Decoded’s pioneering digital philosophy will make for a powerful partnership.

“This investment reflects GMG’s determination to pursue transactions that strengthen our overall business, which generated profits of £22.7m in the financial year ending March 30 2013.”

Decoded was launched in 2011 by entrepreneurs Alasdair Blackwell, Steve Henry, Kathryn Parsons and Richard Peters. Its flagship course ‘Code in a Day’ teaches business professionals to harness the opportunities created by code literacy and skills.

Decoded has also developed ‘Data in a Day’, unlocking the potential for everyone and anyone to understand and realise the potential of data within their lives and businesses. CodeED and Decoded’s Education Fund have been developed specifically to empower teachers with the digital skills and literacy they need to bring code alive with children of all ages and to deliver the new code curriculum in the classroom.

Kathryn Parsons, founder, Decoded, said: “Decoded have been at the forefront of driving the global code education zeitgeist since our launch in 2011. We believe digital literacy, skills and empowerment are no longer a nice to have, but a need to have. It is an honour to be working alongside Andrew and the Guardian Media Group team who share our vision for digital literacy and the potential it holds for individuals, business and the economy.”

From its London base, Decoded has already taught thousands of professionals from every industry and sector and from FTSE 100 corporations to start-up companies. Decoded operates from London and New York and is actively pursuing further international expansion opportunities. The GMG investment is expected to enhance that expansion strategy.

Following completion of the transaction Andrew Miller joins the Decoded board as a non-executive director. Decoded’s founders remain the majority shareholders in the business.