Common Objective raises over £350k to support fashion industry in wake of Covid-19

Common Objective (CO), the pioneering tech solution for the sustainable fashion industry, has successfully achieved its target raise on Crowdcube, and is now in overfunding. 

Over 250 investors have already backed CO through it’s Crowdcube investment round, including industry  leaders such as  Roland Mouret, Harold Tillman CBE, Komodo, Thought Clothing, Rattha Group, and PDS Multinational.

The CO platform unites over 30,000 fashion industry members and users from leading brands such as Vivienne Westwood, M&S, Nike, ASOS, Burberry, H&M, alongside thousands of other influential brands, suppliers, and SME’s.  

The site matches professionals and buyers with suppliers, information and experts, to support successful, sustainable business 
In the last 8 weeks, Covid -19 has changed the face of the fashion industry. In Bangladesh alone, over $2.8 billion of apparel orders have been cancelled – affecting up to 4.1 million workers. Thousands of suppliers to the fashion industry urgently need to rebuild their customer base, with the livelihoods of millions of people in fashion industry supply chains at stake. With trade events cancelled to the end of the year, suppliers have no choice but to seek buyers online.
CO, which has recently been acknowledged as one of the top 50 global tech start-ups powering the new retail world, offers the fashion industry a solution through its unique online platform and matching and weighting technology. More sustainable and ethical businesses gain higher search rankings on the site, creating a race to the top, in which best practice is rewarded.

Tamsin Lejeune, CEO and Founder, Common Objective said:“For the team and leadership at CO, this crisis has motivated us to redouble our efforts. Our mission has always been to create a platform through which great business is done – business that maximises benefits to people and minimises impact on the environment, from one end of the supply chain to the other. Fashion business, done well, is transformative, creating inspiring products and sustainable, fulfilling jobs, grounded in fair practices between buyers and suppliers.”