We speak to online coach Richard Fletcher who helps people to get to 20,ooo of business within a week or two
What do you currently do at Magic Sauce Marketing?
I show online business owners, specifically coaches, how to get more clients and money in their online business. I show them how to use their Facebook feed in order to post in a certain way that gets people contacting them on Messenger and makes people want to sign up with their coaching.
What was the inspiration behind your business?
I was a struggling online marketer for ten years. I became a dating coach in 2014 and had a hell of a time standing out and not being one of the sleazy, pick up artists. I thought; ‘How can I brand myself in such a way that the kind of guy I want to attract as a client, a reasonably successful guy, probably in his 30s who would be an asset to be a husband or partner, how can he find me and say… “You’re different to all the hang out in bars, approaching everyone nonsense that you see.”’
I went through four different rebrands until I found something that really worked and that process was really instructive in terms of understanding the process of online marketing.
Then I found myself naturally helping other people with their marketing and I thought, ‘Why don’t I turn this into a business?’
I got married and became bored of the dating business and now I do the marketing advice full time.
Who do you admire?
In the online marketing world, I really admire people like Ryan Deiss and Frank Kern. Maybe less well known but on the email side of marketing and copywriting, André Chaperon. Definitely, John Carlton.
People who haven’t just copied what everyone else has done but have blazed their own trail and brought things forward. Learned how to do things but then decided to put their own spin on things and try new things out and take the industry in different directions.
They’re the ones who set the trends whilst everyone else is copying what they do and thinking “Ok what’s the right thing to do, I’ll copy it”.
The ones who set the trends – those are the people I admire and want to be like in my business.
Looking back, is there anything you would have done differently?
Yes, absolutely. When I was younger I went through a couple of MLM businesses which were a total waste of time and money. I spent a lot of time going through the ‘get rich quick’, ‘the shiny object’, ‘pour dollars in your bank overnight’, ‘sack your boss’…that sort of stuff. All the hyped headlines that were all the rage in 2008. I spent years trying to figure that stuff out without realising if I’d gone the long way round, it would have been the short way round. If I’d learned how to write copy, how to come up with a good offer, and have something of value that actually helps people; I would have come to the position I’m at now in a couple of years instead of 10-15 years.
That’s what I’d do differently, take the time to sit down, find people who’d be willing to sit with me and really improve my skills instead of flashy, exciting sounding things that never work.
What defines your way of doing business?
For me, it’s all about lifestyle. I want to enjoy my life, for example today in the UK it’s sunny, if I want to sit out with a glass of wine, I can do that. Instead of thinking I need to work until 11pm, then get up at 4am to hustle again and work 25 hours a day. I don’t want to have to do all that, so I’ve set my business in such a way where a small amount of work makes a huge amount of actual results.
In terms of how I want to show off my clients, I want to show them how to do the same thing. I want to help them in such a way that other people have never done. I like helping people who’ve taken all the courses and spent loads of money, yet when they come to me they get something new that they’ve never seen before, new insights and they think “Right, now I get it.”
That’s my way of doing business.
What advice would you give to someone starting out?
Figure out what it is that you can do.
If you’re a coach, what results do you help people get that’s maybe different to other people? How do you do that differently or better than all your competitors?
Then go and find people that have that problem, or want that result and have as many one on one conversations as you can with them. Don’t worry about flashy things like automations, funnels and all the things that sound cool.
Just focus on one on one conversations. A lot of people are scared of sales so shy away from these conversations when in reality if you can have someone with a higher priced package that gives someone a bigger result and you have lots of one on one conversations, you’ll sign people up at a higher level and you’ll make good money.
Say you’ve got a package and sell one a week at 5k, that’s 20k a month. That’s a lot of money, it’s no joke.
If you need to figure out how you’re different, find someone credible who can teach you that and pay them. If you don’t know how to have the sales skills to talk to someone one on one to sell more of your stuff, again – pay someone who’s going to teach you.
Don’t do what I did and throw your money away on MLM and get rich quick scams. Invest your money strategically so you’re improving your skill set all the time.