Getting To Know You: Hafiz Muhammad Ali, founder, Omnicore Group

Hafiz Muhammad Ali, founder, Omnicore Group

Hafiz Muhammad Ali is the founder of Omnicore Group and author of Digital Passport, your guide to a promising career in Digital Marketing, here he tells us what his advice is to anyone looking to set up in business.

What do you currently do?

I’m the Founder of Omnicore Group and an author of Digital Passport- Your Path to Promising Career in Digital Marketing which is a first-of-its-kind digital marketing career book. As a Digital Marketing Career and Leadership coach, I am on a mission to help aspiring digital marketers get a head start in their career, be it fresh graduates or mid-career professional switching from traditional sales and marketing roles to digital marketing.

I’ve been working on building a digital marketing psychometric assessment test that is built on three different personality models i.e. Myers–Briggs Type Indicator, The Big Five personality traits, and The Clifton StrengthsFinder.

The test is first of its kind to help anyone to identify which field in digital marketing is right for them instead of wasting three to five years of their life in trial and error.

The psychometric test helps explore personality traits, social tendencies, and how one interacts with the world. By combining them, Digital Ladder starts with a comprehensive picture of personal traits then matches those traits to in-demand digital marketing specializations. The test does not only tells you the right field but it tells what to read, do, follow and how to start your career in digital marketing. A complete Roadmap.

This is what I am doing: Giving back to the industry.

What was the inspiration behind your business?

Challenges, Resistance and Constant Change. I could not find all of these except being an entrepreneur. I started off my career in digital marketing in 2009 when it was still early days and I had to go through a lot of trial and error to get where I am today. There was no playbook or career path that would help guide my career.

After interviewing dozens of candidates that were interested in working at our digital marketing agency, I realized that there is still a big gap that needs to be filled, so I decided to dedicate my time to elevate the industry standards. From figuring out which field to specialize in, to build a rewarding career, in every step of the way a mentor or a career coach can help to make this journey very easy.

 Who do you admire?

The word “never settle” ignites me and it is the reason why I’m always looking to push the envelope and challenge my limits.

I really admire individuals that give high importance to education as it is a surefire way of improving one’s life.

Looking back, is there anything you would have done differently?

I feel I’d have had helped more people if I started coaching earlier. If I had the opportunity to go back in time, I’d start sharing what I’ve learned quite early in my career.

Until now I have been behind the curtains building businesses and learning relentlessly, completing my MSc in Digital Marketing, starting a PhD, and completing certifications which is why I am really excited for what lies ahead as a coach.

What defines your way of doing business?

I believe in the purpose-driven mission and having fun while you are doing it which is why I take on a very hands-on and co-operative approach with my students. Making it more about them than me is where I see I can offer value.

What advice would you give to someone starting out?

I’ve seen a lot of individuals just throw in the towel and continue living an unsatisfactory life following the same routine where, if they build up the courage to switch their career, they’d be living a fulfilling life with an exciting career.

If you are a mid-career professional, the best advice I can give you is that you’re not done yet and should always continue to spend your time and money to further educate yourself.

I think it is important to realise and understand what your strengths and weaknesses are and set the course of your career accordingly. There is no point doing something which cannot help you reach your potential.

This is the reason why I built the psychometric assessment test to help people understand the best field of specialization based on their personality traits. I believe you should always play to your strengths and therefore, it is imperative for you to find out if you are better suited for a technical role or if a more creative job is something where you can offer great value.

Hafiz Muhammad Ali is a serial entrepreneur and one of the UK’s leading digital marketing career and leadership coaches. He is the founder of international digital marketing agency, Omnicore and a regular contributor to Entrepreneur.
His new book, Digital Passport: Your Pass to a Promising Career in Digital Marketing (Omnicore Publishing), is a comprehensive guide to launching a digital marketing career and is available now on Amazon UK priced £9.14 in paperback and £4.98 as an eBook. Find out more at