Getting To Know You: EMEA MD, Amobee, David Barker

What do you currently do?

I am the SVP and MD EMEA for Amobee, a global digital marketing technology company. As Amobee’s most senior executive in the region, I am responsible for all elements of the Amobee business in Europe and the Middle East.

I joined the company at a very exciting time. We have now integrated Adconion and Kontera to shift Amobee’s focus from mobile advertising to digital marketing. We want to be a one-stop shop for all the digital marketing needs of CMOs, agencies and brands.

Obviously Amobee’s core strength is in mobile advertising, which is really growing in Asia. But now we can bring ads cross channel, cross device and deliver social, email and video ad campaigns globally as a part of our full breadth of digital technology. With the Kontera acquisition, we have a very unique technology which enables us to bring an exciting new platform to the market soon. On the whole, the acquisitions are driving a whole new suite of products so that Amobee continues to remain the company defining digital marketing.

What is your inspiration in the business?
The ability to do business with the most innovative and exciting technology companies that operate globally, such as Facebook, Snapchat, Instagram and Twitter, and work alongside with the most hard-working and inspiring people, in an industry that is always growing and looking to the future.

Who do you admire?
Nick Woodman, Founder of GoPro, and multibillionaire. He took his passion for capturing actions sports and created a camera system that could capture close up footage that changed the market.

Looking back are there things you would have done differently?
Accepted a job offer at pre-IPO!

What defines your way of doing business?
Have fun, be commercially focused and reward staff for success. We try to ensure we’re not boring and we enjoy what we do. If we enjoy our work, success will follow. Being fun and easy to do business with makes it attractive for people to work with you!

What advice would you give to someone just starting out?
It doesn’t matter what you’re doing, just make sure you do it very well. Be proud. You’ll soon get noticed and the opportunities will get bigger!