When starting out with blogging it can start off slow as you start to gain traction and get noticed, but sometimes this isn’t fast enough. How do the many blogging sites gain their large follower base? How do you boost your blogging efforts to really make an impact in the blogging world? Here’s some tips to help you get started.
Make An Impact With Your Blogging
Know Who Your Target Audience Is
In order to become a major competitor in the blogging sphere it’s important to know who your target audience is. The reason why this is so important is because if you target just anyone you won’t gain the traction, popularity and blog rankings you’re looking for. So how do you determine who your target audience is? This is easy, you simply narrow down your demographics like the table shows below:
| Age | Sex | Hobbies | Location | Personality |
| 25-35 | Male/Female | Travelling | Europe, Asia | Outgoing, fun loving, adventurous |
As you can see above it shows that if you were working on a travel blog, you’d be able to narrow down the types of people you want to target the most. From here you can then work out the type of content you’d like to write about that would interest them. This can include something like:
- Safety travel tips
- Best locations for activities
- Most beautiful places in the world
These are some of the most common topics you can write about which would be of interest to this target audience. By narrowing down your target audience you have a high chance of really gaining popularity and boosting your blogging efforts.
Publish Good Content Consistently
For any blog, content is king. Whether you’re a business or blogger you need to have good quality content running through your site consistently. When it comes to writing and publishing good content here’s some helpful tips to writing better content that people will love.
- Make sure your content solves a problem for your readers or provides valuable information. Your readers should leave your website after reading your blog and feel like they’ve taken something away from it.
- Make sure you use proper grammar and spelling to make your blog look and read professional.
- Entice people by adding high quality images which reflect what you’re trying to say in the blog. If you’re a food blog, show beautiful pictures of the food you’re talking about. The same goes for a travel blog if you’re blogging about a specific country.
- Use good formatting by adding bullet points, subheadings, small paragraphing etc. This helps to balance white space around the text on the page to help reduce the risk of eye fatigue.
- Use a font that mimics your blog niche but is also easy to read at the same time. If you choose a font that’s hard to read it can cause people to move away from your blog.
- Publish your posts on a regular basis at the same time each week. This will allow your audience to know when to expect your next lot of blogs and will eventually anticipate them.
Focusing on your content is a great way to really help improve your blogging efforts. Don’t be afraid to work on upping the level and quality of the content to really make it shine above your competition.
Add Social Media Sharing Functions
Social media is powerful and is a powerful way to really gain traction for your blog. If you want to increase the popularity of your blog it’s important to add social media sharing icons on your website. When adding social media sharing icons here’s some things to consider:
- Make them easy to see when people read your blog or visit your website. Some of the best positions are above the fold to the right side of the screen as well as at the bottom of the article.
- Add the most common social media icons of the most popular social media platforms that would best suit the sharing of your content. Don’t add social media platforms if you don’t feel they’d be beneficial to your type of blog and niche.
- Avoid adding more than 5 or 6 social media icons. If you have too many it can look unattractive, bulky and unprofessional.
Not taking advantage of social media can be a real downfall. So don’t forget to add social media icons to help increase your social media presence.
Link Build For More Exposure
Link building is a great way to not only gain quality backlinks back to your website but also to gain more exposure. When building links to your blog, there’s some things to consider to make sure it’s successful. These are:
- Make sure you don’t just build links to any blogs, they need to be of high quality. These should be ones that have a high number of traffic, high trust flow, high domain authority and more.
- Work on partnering with influencers in your industry, this means those who have already established a good reputation in your niche and has a great traffic base. Some influencers will want a cost to publish on their site. While this can be expensive, it can also be beneficial long term. The reason why is because you may have the ability to gain referral traffic from them which can be good for your website long term.
- Link to blogs on your website that you want to be seen as this will help to gain good all round exposure.
- Work on getting a mix of dofollow and nofollow links as this will create a natural link building profile which Google should be happy with.
Link building is a great way to really boost your overall blogging efforts. By taking the time to research and follow these tips you have a higher chance of really making your blog into the masterpiece that it can be.
Overall
When it comes to your blog, there’s so much you can do to really enhance your overall efforts. So which one are you going to try first?