Regardless of what industry you belong to, you’ll likely benefit from having a mobile app to push your products and services. A mobile app is a great way to increase brand visibility and give your customers access to your business 24/7.
To meet the needs of your customers, you should closely examine mobile app KPIs to optimize your app for user experience, technical performance, and, of course, revenue.
That said, these are the five most important elements that a mobile app should have to increase its chances of succeeding.
A seamless and easy-to-use interface
One of the critical indicators of a successful mobile app is how easy it is for customers to navigate the platform. By making their mobile app easy to use and access, businesses can ensure their customers are happy with their experience. A good user interface will reflect well on the company as a whole.
You can improve the usability of your app by:
- Keeping the interface clean and simple. Eliminate unnecessary elements so your app doesn’t look too cluttered.
- Being smart with your layout. Structure interfaces based on importance. Draw attention to the most important elements of your app and highlight vital information.
- Using a more forgiving approach. Make it easy for your users to undo mistakes should they happen. After all, nobody uses apps perfectly. For example, if somebody accidentally deletes an important file or item, is it easy to retrieve it?
- Being consistent with your design. There are common elements you can use to make users feel more comfortable with your app. Using patterns in your layout, language, and typography also enhances your app’s usability.
An exemplary user interface encourages customers to keep using the app, pushing them to stay engaged with the brand. If a mobile app is too complicated and tricky to use, people will inevitably lose interest.
Regularly updated features based on customer feedback
Not only is it essential for businesses to make sure that their customers are pleased with their mobile app, but it’s also important to consistently make adjustments and updates to the app based on customer feedback. It shows that you’re actively listening to your customers and committed to making the necessary changes to give them the best possible experience. Besides, this makes racking up positive reviews on the app store easier, as customers are more inclined to leave productive reviews when they know you’re paying attention.
Optimized speed with a quick response time
In this day and age of quick results and instant gratification, people value the ability to receive things quickly and in a timely fashion. This is why it’s vital to optimize your app’s speed and response time. Like the user interface, people will lose interest in mobile apps that take too long to load. In fact, according to research, even a two-second delay in load time can increase bounce rates by 103%.
The ability to drive revenue and customer engagement
Ultimately, the main goal of every business is to make money. Customers are more likely to do business with a brand if they are drawn to use their mobile app regularly. After all, how can a user spend money on your platform if they never even enter it in the first place? Prioritizing customer engagement and driving increased retention rates are crucial in maximizing revenue.
Solid customer support
Don’t make it hard for your customers to reach you if they need assistance. A solid customer support framework will do a lot for your business’s bottom line. It increases customer satisfaction, reduces churn, and helps improve retention.
Even if your products are inherently high value and your funnels are well-built, it’s impossible to completely eliminate the need for customer support. Make sure you’re ready to help customers when they need it. Even better, use app recording tools like Smartlook to look up customer replays for faster support and debugging.
The Bottom Line
Mobile apps are an essential part of modern business strategy as they improve customer engagement and reach and provide excellent avenues to generate earnings from your customers. To make a mobile app work for your business, make sure to always have the basics covered — a seamless user experience, fast speeds, novel features, social media integration, and engaging content.
