You’ve got a great product. You’ve got great service. You have a great website and an attractive offer, but you can’t seem to get any appointments for your products or services.
How do you kick-start the process? Here are nine tips and tricks that will show you how to create a simple system for your business appointments:
- Organize Appointment Setting
Setting up appointments requires proper organization. If you have a website, you need helpful plugins that can make this process easier. Start with a detailed appointments page that includes schedule options and a pricing table. If your website is on WordPress, try editable table plugins with advanced features like the WordPress Table Plugin. You can also use this on your back-end to create statistical charts and reports so you can monitor your sales properly.
If you want to take payments online, make sure to set up a secure online payment processor where you can connect your pricing page to. Otherwise, you can just provide an offline payment solution for your clients.
- Drip Marketing Emails
When it comes to your marketing emails, instead of sending out one email, send out a sequence of emails over time to build anticipation and remind customers about you. With drip marketing, you deliver the sales message at least three times in separate emails with an offer each time. The first email can have your opening personalized sales message with the link to your website where they can buy from you. Then there should be an email asking them to reply if they’re interested before you start offering them lower prices or deals.
Finally, send another email informing people of what’s next, which is usually just delivery or their order being processed after they’ve purchased from you; it doesn’t even need to mention anything about buying per se – people love progress updates!
You’ll find that people are more responsive to your customized emails when they know their order is coming.
- Be Dedicated To An Audience
Your dedication towards your audience is one of the most important points to success in today’s date where we all are busy with our things and managing a business has become such a tedious task that no one wants to do it unless they have to or they love doing it. You can certainly bring some dedicated people on board if you’re able to hire professionals who want the job, not just those who need it for now but those who wish to build their careers in this field and be part of something great and grow alongside your company with an increase in its stature.
- Make Up A Schedule For Your Employees
You might have realized by now how important it is to have business appointments for your employees as well so that they can keep track of their working hours and be punctual for work without having any issues like coming late or calling in sick on days when they’ve reached office past their scheduled time of arrival. This will result not only in better productivity but also the satisfaction of customers who are tired of waiting for you guys all day long if your employees aren’t punctual enough to reach work on time. Moreover, make sure to mention the “Appointment Only” sign outside the company’s entrance so that customers know beforehand whether or not you’re ready to provide service without making them wait all day long.
- Provide Customers With A Countdown Clock For Easier Planning
You can also provide a countdown clock of the exact time of arrival so that customers and visitors know about the timing and they can plan their schedules more conveniently, which will ultimately help them in avoiding traffic jams and wastage of fuel due to impromptu stops on road for no reason. This will eventually result in higher profits for your business as customers might get into buying mode depending on the availability of time slots for products or services without having to wait endlessly at your service center.
- Communicate The Timings Of Availability Of Your Service Professionals To Customers
Another way to involve customers in making business appointments with you is by letting them know about the availability of your service professionals so that they can plan their visit accordingly to your office so that you both are saved from wasting time and meeting each other halfway without knowing whether the other person is available or not. This will certainly result in saving time for both of you.
- Integrate With Google Calendar For The Ultimate Business Flow
Make sure to integrate your Google Calendar with Google Maps so that customers can see your working hours on their mobiles devices, which will ultimately result in better conversions for customers because they will know exactly when you guys are available for work.
Well, that’s it! Those are the tips and tricks to help you set up an appointment system that works for your business. You’ll be amazed just how much such a simple procedure can elevate your business experience!