Facebook is undoubtedly the biggest social media platform on planet earth and they have become one of the wealthiest companies of the 21st century!
But how exactly does a company that offers a free product make billions of dollars ever year? Through advertising, and they have gotten so good at advertising that they have developed amazing targeting capabilities for companies to target people with very specific behaviors and interests on the social media platform and it’s an open market for anyone who wants a piece of the action.
Create an Avatar:
If you want to get more traffic and get more sales on your dropshipping store you need to tailor your ads to speak to a very specific audience. If you sell clothing for sports fans you want to make sure that you ads target these kinds of people, this is where you want to create an avatar.
What’s an avatar?
An avatar is your ideal client, who is most likely to buy your products. If you sell clothing for sports fans you want people from maybe a certain area where the teams you’re using are from, target people interested in specific sports and specific sports teams. The more specific you make your avatar the better your ads are going to perform.
Create eye-catching images:
Now a days there are many apps and websites you can use to edit photos and videos in order to create eye-catching images that will draw the attention of your target audience, if you have inventory of some of your products take personalized pictures of them and make them pop with a little bit of editing. But even if you don’t all you have to do is create the best possible pictures you can make of your dropshipping products.
Create a video:
Facebook offers you’re the option of creating videos with your images, this is a great option that engages potential buyers and displays more ads in more areas of Facebook and Instagram. Or if you want to create your own you can do that as well.
Split test your ads:
Create two or more versions of your ads and see which ones perform the best, focus on the ones that work the best and get rid of the ones that don’t do so well, experiment with different images, different text and different avatars so you can get the most out of your Facebook ad campaigns.
It’s always going to be a process of trial and error so learning from what works and what doesn’t is a key part of the entire process, follow these tips and you will succeed with Facebook ads.
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