How to increase the number of leads: A practical guide


The stable influx of leads (potential customers) is the first step to increase sales and company profits. That’s obvious that every company strives to achieve a high amount of leads.

Another question is how to get them. What methods are best used to attract the attention of potential customers and constantly keep their interest? Let’s take a look at some of the approaches for increasing and qualifying leads. Importantly, when deciding on the leads generating strategy, you should never forget about safety and use Cooltechzone for this purpose.

Content: Analysis and Strategy

Think of content as a way to communicate with your target audience. With it, you will announce the key ideas of the company, its mission, advantages, information about promotions, super offers for new and regular customers. For content to work on, you need to follow the three main rules:

  1. Use a variety of “forms:” text, video, photos, infographics. All these content types will help your audience easily perceive content and visualize the main points you are proving. Pay attention not only to the diversity of content but also to its quality since it is important for customers.
  2. Introduce new methods of communication with the audience: it is sometimes a good idea to “cheer up” the target audience, inform people on something in blog posts or by creating posts on social networks. Email newsletter with company offers or answers to the most popular customer questions will be also a good strategy as well. Furthermore, we strongly recommend you to use the VPN to ensure 100% data safety of your campaign;
  3. Expand the “network:” your company may have a great blog, a good email list, a CRM database with a lot of contacts, but it is never bad to have an omnichannel of communication with the audience. In this case, you need to expand the number of web resources where you will publish blog articles and relevant offers of your company. These can be rating sites, thematic blogs, forums, etc.;

There is one more thing you need to pay attention to is the quality of the content. In this case, we are talking not only about contextual and grammatical errors; it also relates to the writing style, informativeness of articles and their benefits for clients.

Personalized Offers

It is always nice when a hairdresser remembers your name and meets you like an old acquaintance. Why not use a similar principle in dealing with your customers?  You can not only enter the name in the email you are going to send but also think through special offers for a specific business niche, for example. To make sure your personalized offer meets the need you the customer, you should check the following:

  • study of “pitfalls” and industry problems;
  • consider the needs of the target audience;
  • form a clear set of decisions.

Do not be afraid to get in touch with cold customers. As a rule, the response rate to such proposals is quite high. As a result, you will achieve higher productivity than originally expected.