Five crucial factors for a successful web design

evergreen website content

Not dissimilar to fashion, web design is subject to constant change, with current trends coming and going.

When it comes to creating a sleek website for your company that will leave a lasting professional impression, it’s crucial to ensure that both the initial and ongoing design is up to date, current, and on-trend.

Businesses today are relying more than ever before on online interactions with their customers, so your website and online presence plays a huge, central part when it comes to achieving business success and turning over a growing profit. It’s never been more important to have a website that’s up to date, interesting, and easy to navigate for your users, both in terms of SEO, your Google ranking, and the reputation that you build with your customers.

We’ve put together five of the best web design tips that any online company can use in order to boost and improve their website, getting the most from their online presence.

#1. Consider Using a Professional:

Today, there’s an abundance of options available when it comes to creating and designing your own website, and thanks to user-friendly design tools, it’s become easier than ever to put together a website that you love and that works well for your business, even if you have no previous experience of coding or web design at all. But, whilst creating your own website to save money can be a useful option to have, it’s wise to be aware of the limitations that this can have on your company and the website’s growth overall.

Many DIY web design platforms work on a template basis, which can be great if you need something quickly, but will limit the amount of bespoke design that you can do for your site. We’d recommend checking out PWD for professional, bespoke design services with no limitations. Their portfolio really stands out and shows how diverse their client base is, so no matter what your website is about, they can create something bespoke.

#2. Clean and Clutter-Free:

Whether you’re using a professional web designer or doing it yourself, one of the key things to remember when building your website is to keep the design clean and clutter-free. Less is definitely more when it comes to successful web design; whilst interesting or unusual design elements can grab attention and keep visitors on your website for longer, bear in mind that trying to do too much or incorporate too many different design elements into your site can make it look busy and cluttered, leading to it having the opposite effect. Minimal web designs are one of the longest-standing trends in the industry, and it’s easy to see why – you simply can’t go wrong with a site that is simple, easy on the eye, and uncluttered, therefore, allowing you to navigate and get to where you need to be quickly and easily.

#3. Easy to Read:

When it comes to visuals, it’s important to make things as easy and hassle-free as possible for your users. Whether you’re running a blog or an online shop, you’re likely going to have some text content on there to help your visitors understand more about the website, your business, the services that you offer or the products you sell, and much more. You might not put much thought into inputting text content into your site, but the truth is that how it’s laid out and how well it reads can have a huge effect on user satisfaction. For example, choose a font that’s easy to read and understand, make sure that it is sized large enough, and break down any large chunks of text into smaller, more manageable segments. This is especially important if your website has a lot of text content for users to take in, like long-form blog posts or lengthy informational pages about your services.

#4. Great Visuals:

Whilst less certainly is undoubtedly more when it comes to your website design, don’t forget to include interesting visuals in the design, which will help your brand stand out, generate more interest in your content, and give visitors a clearer idea of what your brand is all about. A hero image on your front page, for example, can be just what it takes to incorporate an interesting visual into the design without going overboard, whilst a carousel can be ideal for helping your users learn more without taking up too much site space. Or you could even opt for a background video, for even more interesting visual appeal.

#5. Responsivity:

Last but certainly not least, a key web design element to consider is how well the site responds to being viewed on a range of different devices. Mobile-friendliness, in particular, is extremely important, as more and more users are choosing their smartphones and other mobile devices to browse the web, compared to laptop and desktop PC use. Ensuring that you are using a responsive design will not only boost your reputation and trustworthiness with users who land on your site but also improve your standing with Google, who are quick to penalise any sites that haven’t incorporated mobile viewing into their design.

When it comes to success with your business website, these factors are absolutely essential.