Best online tools for better understanding your customer data

There can be no business without customers. Therefore, it’s not a stretch to say that your company’s success or failure depends on how well you understand your customers. Customer data is one of the most important things you can possess.

This information can help you predict customer behavior, understand what clients want or need, and much more.

In this digital age, customer data is more prevalent than ever before. Customers leave a trail of data on your website, on social media, and on search engines. However, analyzing this wealth of data can be a daunting task, which is why it’s wise to employ an analytics tool. Therefore we’ve decided to compile a list of some of the best online tools that you can use to understand your customer data:


Maptive is mapping software that allows you to upload customer data and have it transformed into a Google Map. This is a useful way to spot trends. It can be difficult to see patterns when looking at rows of information, but you can see trends you might not have otherwise noticed by plotting it out on a map.

Maptive has many different mapping tools that allow you to look at customer data in different ways. For instance, you can use their heat mapping tool to analyze sales density. Or you can use their Drive Time Polygon tool to determine how far your customers are traveling to reach you and how many are coming from nearby or farther away. Additionally, they utilize data from the U.S. census so that in addition to your data, you can see things like median household income, race, education, population, etc.


This analytics tool is designed to help you understand the ways your customers are interacting with your product. This includes information such as the features they use most often and the people that use the product the most. Mixpanel’s reporting can be used to help you improve customer retention and experience by analyzing data related to usage, trends, and events. As a result, you can identify at-risk clients and discover KPIs.

Google Analytics

One of the most popular analytics tools on our list is Google Analytics. This tool integrates seamlessly with most websites allowing you to gather data on-site visitors, including their behavior, location, and how they arrived at your site. Youcan see real-time data as well as past data, and this information can be converted into easy-to-read reports. Furthermore, you’re able to identify how specific content and portions of your website are performing.


Kissmetrics is a customer behavior analysis tool that ties data to real people. This tool gives you a complete picture of your customer’s journey. You can see where customers drop off, where they are most engaged, and when they convert. As a result, you’re able to understand how clients are interacting with your site, blog, or app and then re-engage them with targeted email or social media marketing campaigns.


Hotjar helps you understand how customers are interacting with your website through heatmaps and screen recordings.Using a visual overview, this tool displays clicks, scrolls, and taps on your site so you can understand how customers behave on your site. For example, it will show you whether a certain button is being clicked or ignored. Additionally, you can see recordings of user behavior, watching how they move around your site. As a result, you get a better understanding of what parts of your site are working and which parts aren’t. Furthermore, you can identify where customers drop off and thereby improve your marketing funnel.

Sprout Social

With Sprout Social, you can get a better understanding of your customers through their behavior on social media. It monitors all your customer interactions, campaigns, and events and then allows you to analyze this data to improve your relationships with clients on social media. Furthermore, this tool lets you keep track of hashtags, keywords, and location searches on Twitter so you can monitor how your brand is performing.


Understanding your customer’s behavior, where they come from, and their buying trends is invaluable information for any business. Visual tools like maps, bar graphs, and pie charts can make it easier to see patterns and trends. The more you know about your customers, the better you can serve their needs and the more success you’ll see. This is why it’s essential that you invest the time in an analytics tool so you can properly understand your customer data.