The recent corona outbreak has pushed many of us inside our homes. And as a result, businesses across the globe are struggling hard to survive this phase.
Fortunately, we still have the internet to make sure that essential marketing processes don’t stop.
So, whether you are a business owner or a digital marketer looking forward to improving your marketing strategy, this post can be useful for you.
Here you will learn about four top digital marketing techniques that are working good during these times of crisis.
1. Blogs
Even though blogging should be a general marketing priority at all times, during COVID-19, it becomes more important.
Many times people avoid reading blogs as they can be long. With a lot of work at hand, they generally tend to bookmark the post(s) that they like for later, instead of reading them on the first go.
But would the time constraints still bother them during this lockdown?
We can’t say that every person in your audience will read your blog the moment they come across it, but as people are home, they have more time to read a good blog post. So, you should create accordingly for them.
2. SEO
There can be arguments about whether it’s the right time to invest in SEO.
Indeed, studies are reporting that search traffic is going down across most of the industries. But that only means that this may not be the best time to have high hopes of receiving organic traffic.
However, we can still prepare for when the organic searches and traffic normalize, right?
Also, the traffic reports can be demoralising for your competitors, due to which they may consider halting their SEO practices. And that’s a great reason why you must pull your socks and make efforts for ranking higher in the SERPs.
3. Facebook Paid Ads
If you are a marketer or a business owner who has been shying away from using Facebook ads due to their high costs, this is the perfect opportunity for you.
Yes, Facebook Ads CPM is low by almost 13%.
This means that you can establish a strong social presence for your business without shelling a fortune and that too when your competitors may be waiting for the situations to normalise.
So get started, and don’t worry if you are new to this marketing channel. A qualified digital marketing agency can help you make the most out of every single pound that you spend on marketing.
4. Interactive Content Marketing
Every brand that’s making any marketing efforts has to work on creating qualified content.
But does this content always qualify to kindle engagement among their audience?
Even if your prospects and readers have more time at hand, they may still avoid interacting with a dull piece of content.
So, it’s important to ensure that the content that your team creates is engaging. And it’s easier to assure quality during these times. You can start by introducing a strict proofreading process that can eliminate all scopes of boredom and redundancy.
Also, here are a few content forms that can perform well during the COVID-19 lockdown:
- 360-degree videos
- AR/VR
- Quizzes
- Polls
- Live Videos
Final words
The current times are challenging for each one of us. However, there are two ways of looking at it. Either we can go underground and wait for the waves to pass, or we can accept the “new normal” for as long as it lasts, and give our best at making the most out of this situation.
