BBC considers app cull to take on Netflix and Amazon


The BBC is considering a cull of its mobile apps in the next phase of its rearguard action against the growing influence of Netflix and Amazon.

The corporation has launched a review of its collection of apps with a view to simplifying its presence online, the Telegraph reports.

A BBC source said the review will assess whether there should be a single entry point for licence fee payers on mobile devices.

Currently there are separate apps for the iPlayer, radio, news, sport, music, revision and CBeebies, among others.

“There is an open question about whether that’s the right way to go about it,” said the source.

“Netflix has just one app, but Amazon has individual ones for lots of things, so there are different ways to go about this.” One option would be to focus  efforts on the BBC+ app.

It was introduced last year and ­offers personalised suggestions that Lord Hall, the director-general, says are key to the corporation’s future.

The BBC addressed its apps in a “review [of] our online brand portfolio” in its first annual plan last week.

It said it would invest more in children’s programming to counter the growing influence of US companies online.