Retail sales grow as faster rate than expected


The survey showed that sales volumes for the time of year were considered well above average, but growth is expected to slow somewhat in the year to January. Meanwhile, orders placed on suppliers rose at the fastest pace in over a year, but are expected to be broadly stable in January.

The growth of retail sales volumes was broad-based, with sales of clothing continuing to perform strongly and grocers reporting the best results since January 2016. Internet sales volumes continued to rise at a robust pace in the year to December, with the survey balance at its highest since November 2014.

Meanwhile, wholesaling reported the strongest volumes growth for almost a year-and-a-half in the year to December, with motor trades also seeing a healthy increase in sales volumes.

Ben Jones, CBI Principal Economist, said: “It’s encouraging to see retailers reporting another month of healthy sales growth leading up to the festive season, which rounds off a fairly solid quarter.

“While we still expect to see decent growth in the near term, the pressures on retail activity are likely to increase during 2017, as the impact of sterling’s depreciation feeds through.

“With higher inflation beginning to weigh on households’ purchasing power, consumption patterns are likely to shift, creating winners and losers across the retail landscape.”