New trade show for British brands to expand into the United States

Source British is a new trade show set in Los Angeles, dedicated exclusively to British brands across fashion, accessories and home.

California Market Center hosts a number of prominent, large industry trade shows during Market, attracting targeted resources for buyers to shop. In a recent survey to its LA Fashion Market database, 97 per cent of the respondents showed a strong desire for a British trade show, and would attend.
Many US buyers want to trade in sterling post Brexit as the rates are more in their favour – a great benefit for businesses wanting to export to the US now. They want British brands with provenance and a strong brand story. This is why we have created Source British” says Olivett Asare, Event Director.
Source British is a new trade show taking place in Los Angeles, California at the LA Fashion Market from 13 – 14 March 2017. The show has many British brands confirmed, and is co-located with LA Fashion Market offering a springboard to British heritage and contemporary brands across categories like apparel, gifts, crafts, home, footwear and accessories to access the US market and meet 4,000 buyers and distributors from across the West Coast, Mid West and wider USA.
Research fromentering the US retail market by Martin Harrison showsUS consumers are hungry for British style, though awareness of most British brands is still low”. Paul Alger, Director of International Business Development – UKFT confirms“The US is a major market for UK companies but many US buyers do not like to travel. It is, therefore, vitally important for UK brands to invest time and attention on the US market”.
UK entrepreneurs aiming to expand their business into the US market face a thrilling yet daunting challenge. The United States presents a lucrative opportunity for businesses ready to globalize due to its vast consumer base, cultural diversity, and openness to innovation. However, succeeding in the US market requires strategic planning, understanding of local consumer behavior, and adherence to complex regulatory landscapes. Whether or not attending trade shows such as Source British, there are pivotal steps that can significantly enhance the chances of successful market entry and sustainable growth.
Thorough Market Research: Before setting foot in the US market, comprehensive research is crucial. Understand the regional variations within the US, as consumer preferences and regulatory requirements can drastically differ from one state to another. Utilize both quantitative data and qualitative insights to inform your market entry strategy.
Regulatory Compliance and Legal Framework: Familiarize yourself with the legal requirements for setting up a business in the US. This includes tax obligations, employment laws, and specific industry regulations. Consulting with legal experts who specialize in US-UK business relations can provide invaluable guidance and prevent costly mistakes.
Cultural Adaptation and Brand Localization: While the UK and the US share a language, significant cultural differences affect consumer behavior and preferences. Tailor your brand message to resonate with US consumers. This might involve adjustments to your marketing strategy, product offerings, and even business operations to align with local expectations and values.
Building a Local Network: Networking is key in the US business landscape. Establishing relationships with local partners, distributors, and other stakeholders can provide essential market insights, facilitate business operations, and enhance your brand’s credibility. Trade shows, even if not attended, offer an opportunity to identify potential partners and understand industry dynamics.
Investment in Digital Marketing: The US is a digitally savvy market with a high penetration of e-commerce. Developing a robust digital marketing strategy can boost your brand’s visibility, engage with consumers directly, and drive sales. Consider leveraging social media platforms, search engine optimization, and online advertising to capture the attention of your target demographic.
Customer Service Excellence: US consumers have high expectations for customer service. Providing superior customer service can differentiate your brand, foster customer loyalty, and encourage word-of-mouth promotion. Ensure that your operations are equipped to offer timely, courteous, and effective customer support.
Flexible Business Strategy: Be prepared to iterate your approach based on market feedback and evolving consumer trends. The US market is highly dynamic, with rapid shifts in consumer behavior and competitive landscapes. Stay adaptable and open to refining your product, service, and marketing strategies to better meet the needs of US consumers.
Your Trusted Auto Logistics Partner in the US: Entering the US market requires reliable goods transportation, including product shipments, company vehicles, and trade show materials. Partnering with an experienced and reputable US auto logistics firm ensures secure, timely, and cost-effective car transport services for all critical assets.
Expanding your business into the US market holds great potential but requires a calculated approach tailored to the intricacies of the local ecosystem. By addressing these critical elements, UK entrepreneurs can position their ventures for success, tapping into the growth opportunities the US market has to offer.