LinkedIn announces the launch of Bring in Your Parents Day 2015

LinkedIn launched Bring In Your Parents (BIYP) in 2013 after research uncovered that more than one in three parents had no idea what their child did for a living. Since the launch of Bring In Your Parents Day more than 55,000 parents have visited their children’s office and learned more about what they do for work.

Doro who will be a global partner for Bring In Your Parents Day – will be inviting all its employees’ parents into four of their international offices.

Caroline Noublanche, Vice President Marketing & Portfolio at Doro AB, comments: “We’re delighted to be participating in Bring In Your Parents Day 2015. LinkedIn’s campaign really resonated with us. As the global market-leader in senior mobile phone development, Doro’s core message is about bridging the gap, especially the digital gap, between generations. We’re excited to help our employees’ parents better understand what their child does for a living and encourage more knowledge sharing.”

Pat Wadors, senior vice president of the global talent organization at LinkedIn commented, “We all expect active support and understanding of our careers, with coaching-led, reflective workplaces increasingly the norm, but workers aren’t taking advantage of the guidance on offer outside of the office. Parents have a huge amount of value and wisdom when it comes to starting and developing a career to share with their children.”

LinkedIn is encouraging professionals and businesses around the world to get involved and sign up to Bring in Your Parents Day. More information can be found at

LinkedIn Bring In Your Parents Day will be held in 18 countries including the United Kingdom, United States, France, The Netherlands, Sweden, Italy, Spain, Brazil, Australia, India, Canada, Singapore, China, Japan, Ireland, New Zealand and Hong Kong, and encourages businesses worldwide to take part in the day. Whether you’re a parent, an employee, or a business, you can find out how to join LinkedIn by visiting Join conversations on Twitter @LinkedIn using #BIYP.