Kylie Minogue joins Robbie Williams as shareholder in UK music streaming innovator ROXi

Kylie Minogue

UK music streaming innovator ROXi announces pop legend Kylie Minogue has joined Robbie Williams as a major shareholder at ROXi and will star in the new ROXi TV Ad Campaign which debuts nationwide on over 100 UK TV channels later this week.

Kylie is the latest high profile artist to back ROXi joining the likes of Robbie Williams, Sheryl Crow, Alesha Dixson and ROXi investors McLaren legend Ron Dennis, Saracens RFC owner Nigel Wray and U2’s former manager Paul McGuinness and Mark Gretton the former CTO of TomTom.

The star in ROXi’s new national TV advertising campaign launching this week, Kylie also joins the company as a ROXi Curator sharing her exclusive playlists on the service.

Kylie Minogue said; “Music is my life’s great passion and I’m excited to be joining Robbie, Sheryl and the rest of the Curation Team at ROXi. I can’t wait to share my playlists and the music I love with you all on ROXi.”

“We’re delighted to welcome Kylie to ROXi. She’s the world’s favourite Australian export and has sold more than 80 million albums worldwide with 7 number ones in the UK alone. Having Kylie join the team at ROXi will help us to deliver on our vision to get everyone listening together, singing together, dancing together, playing together, with ROXi.” continued ROXi CEO Rob Lewis.

Kylie to Star in ROXi TV Campaign

ROXi’s TV ad campaign features Kylie singing ‘Magic’ a single from her new album ‘Disco’, released on 6th November 2020.  The TV ad features a family living room that is magically transformed by ROXi into a nightclub dance floor, yoga studio, quiz show studio and, with the assistance of Kylie, a packed out concert stadium.

With more than 350 million impacts broadcast between its debut this week and 21st December 2020, ROXi’s ad will run on over 100 TV channels including the whole Sky portfolio; multiple Sky Movies and Sky Sport channels, plus Channel 5, Discovery Network and most music channels.

Kylie’s appointment follows the ROXi’s recent rollout of its’ unique music entertainment experience to millions of UK homes through Sky Q.