ITV ‘planning business-themed reality show’ to rival Lord Sugar’s BBC hit The Apprentice

Lord Sugar The Apprentice

ITV are reportedly in pre-production on a new business-themed reality series to rival The Apprentice.

According to The Sun, the show has a working title of Easy Millions and has already started the casting process.

It’s said that this will be a direct rival for the stalwart BBC show, which stars Lord Sugar, Claude Littner and Karren Brady.

A source said: ‘ITV has spotted a big gap in the telly market and is full steam ahead.

‘They want people to apply if they fancy themselves to be the sort of person who might have applied for The Apprentice and now haven’t got an outlet to show themselves off.

‘All being well, they’ll have a decent line-up, get it filmed and be ready for the autumn or later in the year.’

A call out from ITV read: ‘In these extraordinary times, Britain needs its entrepreneurial spirit more than ever, so if you think you’ve got what it takes to run the next million-pound business, we want to hear from you.’