Halloween pumps £23m into UK cosmetics industry

Halloween Makeup

The UK has fallen under Halloween’s spell, with its Halloween cosmetics market growing 36.5% between 2017 and 2018.

Online beauty comparison site Cosmetify explored further and found that the season’s increased popularity has caused a spike in Halloween-related make-up and fancy-dress searches.

Sales of cosmetics at Halloween have exploded, increasing from £63m in 2017 to £86m* in 2018. This could be because consumers are more prepared to create realistic or extreme looks, with social media platforms Instagram and Facebook Live providing make-up tutorials. The rise of influencers and beauty bloggers giving make-up inspiration, as well as celebrities like Jonathan Ross having epic Halloween parties, makes Halloween one of the biggest events in the retail market.

Founder Matt Davies said, “We see Cosmetify as a trail-blazer in the beauty industry and Halloween is one of the key trends that sees traffic to the site going through the roof! What used to be a holiday in the UK, that at most involved some face paint and fancy dress, has evolved into a huge spending opportunity for Brits.

“We have seen a significant number of searches for Halloween make-up looks and inspiration, as well as brands such as Urban Decay and MAC launching their own content or limited-edition Halloween products. What we offer that other online beauty sites don’t is all your Halloween make-up needs under one roof and at a great discounted price.”

Online comparison site Cosmetify features over 210,000 products from over 1,600 of the world’s leading beauty brands and allows consumers to instantly find and compare the prices of all their favourite products under one roof. It is the perfect place to get all your fancy dress and Halloween make-up products, with an average cost savings of 34% off the RRP.

A dedicated Halloween page contains tutorials on how to apply the spookiest and most devilish looks, as well as clear and transparent information on what the products contain, so you can ensure you always have your finger on the pulse. This one-stop shop caters to all your ghoulish beauty needs.

Partnered with 36 top retailers including Boots, Superdrug, The Perfume Shop, Feel Unique, Look Fantastic and John Lewis, Cosmetify aims to offer a larger catalogue of products than any other online beauty destination. Information on product availability and pricing is automatically updated and with so many partner retailers, it’s unlikely that anything will ever be out of stock for long. But should this happen, the site allows users to create an account where they can set up alerts and be notified as soon as their favourite products come back in.

Photo by tony hernandez on Unsplash