“Get involved” is the message as Small Business Saturday 2015 is launched

Small Business Saturday is already the UK’s most successful small business campaign. Last year 16.5 million adults went out to support a small business on Small Business Saturday with 64 per cent of the UK aware of the campaign.

Last year the campaign was featured by all major media, trended at number one on Twitter on the day and received around 3.5 million views on its Facebook page. This year Small Business Saturday carries the theme “5 million small businesses, one big day”. 

The campaign exists as a nationwide promotional and marketing tool for small businesses, something for business owners to join up with and use for the benefit of their own small business.

It is totally free to participate and all and any small businesses can get involved, from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the campaign itself, the team also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses. 

Anna Soubry, the Minister for Small Business, who attended the launch, said: “Small Business Saturday is an opportunity to come together as one nation and get behind the small businesses which form the backbone of our economy and employ 12 million people across the UK.  Now in its third year, this campaign is a fantastic way to celebrate the diversity of our small firms, from high-tech manufacturers and graphic designers, to child-minders, shops and local restaurants. The Government will continue to back them and I want to see as many people as possible get out on Small Business Saturday and show their support.”

 “Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round,” adds National Campaign Director, Michelle Ovens.

 “Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

The message at the launch was clear: whether you have supported the campaign for the last two years, already have activities planned, or are getting involved for the first time this year it is important to plan early and get involved with the campaign. Logos, digital banners, a social media guide and lots will be available to download from the website www.smallbusinesssaturdayuk.com and can be displayed online or on your premises.

Details will also shortly be released for this year’s Small Business Saturday UK Bus Tour, which will run for the entire month of November, stopping at 27 towns and cities on its journey to all four corners of the UK.