Former Asda boss launches fashion store as part of £20m Pep & Co UK roll out

The first store will be in Cwmbran, Wales and speaking about the opening Bond said: “Over the past few years, Welsh people have been falling back in love with their high streets by shopping in smaller locations at stores offering real value.

“My ambition is that Pep & Co will be the first true town centre fashion value store, able to build on the example of new value food and general merchandise retailers.”

Pep & Co’s managing director Adrian Mountford said: “I’m excited to be bringing Pep & Co to Wales.

“By offering amazing value fashion and home on those high streets, we can also play a role in bringing life back to our town centres.”