The UK’s first 4G mobile service will launch on Tuesday October 30th, offering consumers and businesses a new way to access the people, places and things they want on the move, with speeds typically five times faster than 3G.
EE will also launch its new fixed-line Fibre service for the home and offices, with speeds typically ten times faster than today’s standard broadband plans.
The delivery of increased speeds and connectivity has inspired the development of EE’s first next-generation digital services, such as EE Film and EE’s new device and digital content replacement services.
Olaf Swantee, CEO of EE, said: “We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and Fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support.
“Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.”
The launch of the EE brand will be backed by a multi-million pound marketing campaign across TV, print and digital media channels.
New Fibre Broadband and 4GEE plans for Business
Small business customers will have a range of 4GEE phone plans, with data allowances of 1GB including unlimited UK calls and texts starting from £35/pm (excl. VAT). Companies can also reduce costs by choosing the new 4GEE Sharer Plan, which allows sharing of data allowances across all users and devices within their business, plus inclusive calls to colleagues and landlines.
EE also provides medium sized, public sector and corporate customers with a range of dedicated 4GEE plans from an additional £3 a month on top of their existing or new package, as well as added services including security and mobile application development. Data share plans are also available for these companies, with the added benefit of increased spend control through reduced out-of-bundle rates for data, and spending caps ranging from £50-£200.
Olaf Swantee commented: “UK Businesses have shown considerable interest since our 4G launch intentions were announced. We hope that our new 4G plans and services will make us the most exciting digital communications business partner to work with in the UK.”