Boohoo buys Dorothy Perkins, Wallis and Burton brands

Dorothy Perkins

Online fashion retailer Boohoo has bought the Dorothy Perkins, Wallis and Burton brands from failed retail group Arcadia for £25.2m

The deal includes the brands and online businesses, but not the 214 shops.

The purchase completes the sell off of Sir Philip Green’s once mighty Arcadia group, which fell into administration in November last year.

Last week, rival Asos bought Arcadia’s other leading brands, Topshop, Topman, Miss Selfridge and HIIT.

The Arcadia businesses employed 13,000, a fraction of which will carry on into employment with the new owners.

Administrators Deloitte, which has been conducting the sales, said around 2,450 staff would lose their jobs as a result of the Dorothy Perkins, Wallis and Burton sale, and the stores would permanently close.

Deloitte said staff had been emailed on Monday and would informed over the course of the day.

Approximately 260 jobs will be moving with the brands to Boohoo, mainly head office functions such as brand design, buying and merchandising, and the digital part of the business.

Last month, Boohoo bought the Debenhams brand and website for £55m.

Boohoo said the brands it had bought from Arcadia had two million active customers last year, and added that the deal would give it a significant opportunity to boost its share of the market across a broader group of customers.

It also said that buying Burton would improve its range of menswear.

“Acquiring these well-known brands in British fashion out of administration ensures their heritage is sustained, while our investment aims to transform them into brands that are fit for the current market environment,” said chief executive John Lyttle.

“We have a successful track record of integrating British heritage fashion brands onto our proven multi-brand platform, and we are looking forward to bringing these brands on board.”

Boohoo has bought a number of other leading High Street names in the past two years, buying the online businesses of Oasis and Warehouse for £5.25m last year.

That added to its portfolio, which included the Karen Millen and Coast brands, which it bought from administrators in 2019.