In a lawsuit filed in the US Amazon claims that fake reviews have tarnished the Amazon brand.
It’s not the first time this year that the giant has taken to legal action. In April they sued Jay Gentile of buyazonreviews.com along with a number of other ‘John Does’
Amazon now claims that another 1,114 ‘John Does’, offering false reviews from £3.25 on website Fiverr.com.
Court papers filed my Amazon states: “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate.”
The firm said it had investigated the defendants and found many of them request text from the sellers for the reviews, and take steps to avoid detection by using multiple accounts and unique IP addresses, reports The Evening Standard.
It added that the defendants acted in the knowledge that Amazon – which described itself as “Earth’s most customer-centric company” and detailed how it pioneered the system of customer reviews 20 years ago – does not allow paid for or fictional reviews.
