The biggest challenges that small businesses face

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Setting up and running your own business can be a very rewarding pursuit and a great way to make a living, but it is also a huge challenge with many obstacles to overcome along the way.

Not all entrepreneurs succeed, but if you are aware of what the key challenges are and how you can overcome them it should put you in a great position to succeed (provided that you have a good business idea!). Here are a few of the main obstacles:


In order to get the business up and running, it is likely that you will need to secure some form of funding which will involve persuading an individual or entity to invest in your company. One of the best ways to secure funding is to take out a small business loan through a company like Liberis. Financiers like this can provide funding even if you have bad credit which is helpful because it can be hard to get approved for a loan otherwise.

Getting Your Company Noticed

You could have a great product or service, but you will never succeed if people are not aware of your company and this is a huge challenge when first starting out. The key to success in this area is investing in marketing which will increase your visibility and raise brand awareness while allowing you to compete with the bigger names in your industry. Internet marketing can be helpful by making your brand easy to find when your target customer is searching for the products/services that you can provide but do not forget about traditional marketing too.


Most businesses require staff and this can be helpful for improving the operation, avoiding bottlenecks and reducing responsibilities and stress. It can be challenging to find the right people, however, which is why it is important to be careful with the selection process and to know exactly what you are looking for before recruiting. Additionally, many startups find it helpful to outsource work as this allows you to connect with specialists and you do not have to pay a salary which can reduce costs drastically.

These are just a few of the main obstacles that many startups face. These issues can cause stress and are difficult to overcome, but with careful planning and execution you should be able to navigate through these problems and this will only make it more rewarding when you turn profit and start to become a key player in your industry.