New guide to help company raise money for charitable causes launched

The new guide is designed to give CSR and HR managers working with charitable organisations everything they need to start fundraising in the workplace.

It includes ideas on how to get people involved with charity events, fundraising tips and inspiration from some of the 200 companies JustGiving currently works with.

JustGiving launched their free company fundraising tool in October 2011, with companies who have adopted the tool raising over £1.8 million to date. The guide has been created to share the insights JustGiving has gained in working with companies across all sectors, on events of all sizes.

Examples of organisations using JustGiving to boost their charitable fundraising include:

Travis Perkins, whose employees showcased their many hidden talents in an organisation-wide talent competition. Employees uploaded videos of themselves singing, dancing and even impersonating Austin Powers to YouTube. Their colleagues voted for their favourite video by donating £1 using a text code linked to each video.

KPMG, whose staff raised money by abseiling 230ft down the company’s headquarters in Canada Square, London. Many donned fancy dress costumes including Spiderman, Lara Croft and Superwoman. Before the event, each participant was encouraged to raise a target of £150.

London Stock Exchange Group, who launched its first ever Charity Trading Day, encouraging people to get involved on the day by taking part in an online trading game. When participants made a donation on London Stock Exchange’s JustGiving Company Fundraising profile, they were entered into a competition to win a £2000 donation to the charity of their choice and the opportunity to open the market themselves.

Waitrose employees organised a charity bike ride around London to raise money for their corporate charity. They cycled between 18 different Waitrose branches, covering 55 miles.

Sandra Hennessy, Corporate Communication and Affairs Manager from Reckitt Benckiser, who have recently been using Company Fundraising by JustGiving, commented,

“We raised £2 million last year for Save the Children, and more than a quarter of that was thanks to the cross-company participation we achieved by using JustGiving. Our employees all around the world were able to challenge and motivate each other, working together as one team. JustGiving made it easy to share our achievements, helping us smash our fundraising target and raise an amazing amount for Save the Children.”

To download the free guide to company fundraising or to set up a company fundraising page go to