Matching your brand to the bag

In any business, bags are important at some point, but this will become especially true if you happen to be in the business of retail.

Directly at the Point of Sale checkout, you will generally have a bagging station, and for this you will obviously need bags, but finding the ones you really need can be a bit of a trick, especially with so many on the market today.

Choosing the right bag for your purposes will be a difficult thing, but there are a few attributes that you will always want to make sure you seek:

  • Durability
  • Proper Size
  • Handles
  • Ability to Brand

These might not seem like ‘big’ things, so to speak, but they are far more important than you realize, and with good reason. First of all, you need a bag that the customer is able to use easily as they pack their items and leave the store.

Secondly, it needs to be able to handle the items that the customer is going to put into them. Once again, it sounds obvious, but if your paper bag is too small, they will be dissatisfied and unable to carry all of their items out to their vehicle conveniently.

On the other hand, however, if the bags are too large, the customer is going to be overwhelmed. When you are in the process of searching for carrier bags for sale, takeaway paper bags need to be matched toy our brand, and they need to be more than ready to meet the needs of the customer.

Let’s take a look at a few considerations that you need to make if you are going to provide paper bags to your buyers and patrons.

Your Products

What kinds of products do you sell? You need to take a look at your inventory and determine what types of bags they might need. Let’s say for a moment that you run a candy store. Obviously the types of products you sell are going to be fairly small, and with that being the case you are not going to need massive bags.

Of course you might have that one odd product that is larger than the others, and that would create an anomaly which you would have to compensate for. All in all, your products are what will dictate the types of bags that you wish to have in your store.

The Type of Store

The types of products you sell will dictate the quality and type of bag that you want to use. For instance, if you are a higher end store that sells higher end products, you will obviously want something that reflects that.

A high quality bag with woven handles, for example, might be appropriate. You see, the type of bag you have will leave a lasting impression on the customer. There is no point in giving them the best possible experience throughout your store if you are going to let them down on the way out.

In contrast, you do not want to provide a less than outstanding experience and then give them the best possible bag at the checkout as that would get more than a little confusing.

This is definitely something to keep in mind when you are in the process of outfitting your store with bags.

One thing you should always do however, regardless of the type of store you are running, is to make sure that you are using bags with carry handles. Giving your customers the ability to carry their items easily is hugely important and most certainly a consideration when it comes to their experience. The best carry bags do have handles, and they are ready for the customer no matter what the situation.


The last part of making sure the bag fits the brand is choosing the proper branding for it. Carry bags can be customised in many ways, from the colour all the way to the types of handles that it uses.

You also have to consider placing your company logo on the front of the bag. Fortunately this is a provided service and you can even send in your own logo for featuring on the bag. Keep in mind however that it works best with high resolution images that can be placed on the front of the bag.

This is a great addition to any bag and one that will make an amazing impression regardless of your company.

There are many considerations for you to make when it comes to choosing the right bag for your business, so start taking a look at your options and make sure that you are ready to deploy the correct solution. Much of your business relies on first impressions, but the bag you provide is your last impression and it counts just as much.