Global drinks brand, Belu, partners with Climb Online to reinforce CSR mission

Belu Campaign

Global drinks business, Belu, has unveiled a new eCommerce and corporate front interface website to engage stakeholders in its mission to help people and the planet thrive.

Developed by leading digital marketing agency, Climb Online, the new corporate website effectively showcases Belu’s dedication to putting both people and the environment first, whilst highlighting its mission to change the way the World sees water by 2030.

As part of its campaign “drink the difference”, Belu has pledged to donate a minimum of £100,000 to WaterAid on an annual basis to ensure availability and sustainable management of water and sanitation for everyone, everywhere.

To engage site visitors in the core Belu brand messaging, Climb Online carried out thorough conversion rate optimisation reports to establish the best possible user experience, whilst also ensuring the website effectively showcased the growing Belu product range, including its recently launched tonic waters.

Launched within a short two-month timeframe, the new website forms a fundamental part of the Belu’s CSR policy and will be supported by a new digital strategy in the coming weeks.

Michael Bush, Commercial Director of Climb Online, confirmed: “Climb Online have worked with Belu for several years now and have always been inspired by their mission to positively impact the world. We were, therefore, delighted to secure the web development project and, as a team, feel proud of the final product and the important role it will now play in showcasing the brand’s dedication to overcoming water challenges worldwide.

We look forward to continuing to work with Belu over the coming months and in helping them make even more of a difference through an effective and integrated digital marketing strategy.”

Hannah Page, Brand & Customer Experience Lead added: “We brought a real challenge to the team at Climb Online as we needed to balance our B2B and B2C audiences, whilst integrating an entirely new product range and a brand-new look and feel to the website. The whole project was rooted in insights and data from the get-go, and I was so impressed with what the team were able to achieve on a very tight timeline. We’ve had nothing but positive feedback on the new site and can’t wait to see what else we can achieve with Climb Online in the coming months.”

Launched in early 2015, Climb Online is one of the UK’s fastest growing digital marketing agencies, offering services in SEO, Paid Media and Social Media Marketing.

Focused on producing holistic and commercially driven digital campaigns, the agency boasts a leading client portfolio with key brands including MADE, Imagine Cruising [Emirates Group] and Hewlett Packard.

Originally founded in 2002, Belu was established with a clear vision to address global water issues by investing 100% of its net profits in clean water projects in developing countries. Since this time, the brand has pledged over £5 Million to WaterAid.