Free press release initiative reopens for UK charities and start-ups

An initiative that offered free press releases and PR to UK-based charities and start-ups has reopened for applications.

An initiative that offered free press releases and PR to UK-based charities and start-ups has reopened for applications. One charity and one start-up will be selected each month to benefit from the free marketing, along with advice on how to continue building momentum.

This year will mark 18 years of the digital marketing agency 10 Yetis helping businesses to grow through effective PR, social media, SEO and more. To mark the occasion, the agency has announced the re-opening of its free press release initiative for start-ups and charities, for the first time in three years.  
The agency will select one charity and one start-up each month to offer a free press release to, which will include ideation, writing, distribution and liaising with relevant journalists to maximise the chances of media coverage.  The start-up and charity selected each month will also receive guidance and advice from the public relations team, in a bid to help their PR and marketing efforts moving forward. 
10 Yetis has worked with many charities during its 18 years of operation, including WaterAid and National Trust; as well as having worked with many businesses in the start-up stage of their journey, such as Huel, carwow, MyVoucherCodes and Just Eat. 
Now, the team want to use their expertise in this area to give a little back and help start-ups and charities with some free PR activity to help fuel their marketing efforts. 
Start-ups and charities wishing to apply for the free press release initiative simply need to fill out an online form via the following link:
People can also nominate a start-up or charity to receive a free press release, but they must either have permission to do so or have a contact within the organisation who they can pass on the message to if selected. 
Shannon Peerless, Managing Director of, said: “Working with charities and start-ups is definitely some of the most rewarding work that we do here at 10 Yetis. I have been a part of the agency for almost 15 years now and, during that time, have been lucky enough to work on and witness the incredible things great PR can do, especially for start-ups and charities. 
“We know that marketing budgets for these organisations are often extremely limited, which prevents them from being able to have a really good crack at getting the word out about what they’re doing. We think it’s an honour to play a small part in trying to elevate charity and start-up PR up a level or two, and we’re looking forward to giving back once again to hopefully achieve great things for the organisations that come forward.”